The economic reality shows that businesses cannot be
content with orienting their activity exclusively in
the sense that the market signals. They miss something.
In the demand of a product or a service converges a
series of variables that the businessman is obligated
to control. The difficulty is based on the fact that
many of these variables depend on the initiative of
the proper businessman, that which makes the commercial
beginning of a job very complex that urgency of exhaustive
planning and of tools of investigation every time more
sophisticated. To help the businesses develop a beginning
in accordance with these new urgencies, achieving the
penetration into new markets and the impulse of business
groups with common strategic objectives, is the principal
objective of this department.
Development of commercial investigations to know the
conditions of the demand and the characteristics of
the consumers, as much in the quantitative plan as
the qualitative plan.
Analysis of international markets.
Analysis of the foreseeable change in the demand through the market tests, analysis
of models and temporary series, and other estimations.
Commercial information on markets, statistics, business and population census,
date basis, contacts with distributors, methods of transportation, etc.
Strategic planning (to incorporate the variables that
permit the anticipation of changes in the future.)
Planning marketing (to facilitate the commercial adaptation to these changes).
Commercial planning (to advance the objectives of sales defined by the business).
Driving of the interbusiness relationships through
the creation of united businesses, temporary associations,
or other possible forms.
Begin centers for sales and shopping.
Fomentation of cooperative programs to streamline costs and obtain economies
Creation of their own commercial lines.
Creation of commercial lines concerned with intermediate grades of distribution.
Creation of franchise lines.
Design of logistics systems to begin the stream of information and commodities
that generate as much in the interior as the exterior of the business.
Design of sales zones and routes.
Merchandising projects to promote better the points of sale.
Planning and production of publicity campaigns.
Planning and production of promotion campaigns.
Organization and start up of commercial markets, assemblies, etc.